Monia Merabet is a strategic foresight consultant with over 15 years of experience in marketing, branding, and innovation. She is the founder of We Out Wow, a Paris-based consultancy that helps beauty, wellness, and lifestyle brands anticipate change, decode cultural shifts, and develop future-facing strategies.

In addition to her work with brands, Monia serves as a Strategic Foresight Advisor for the Social Entrepreneurship Research Institute (SERI), where she leverages her expertise to guide social enterprises in shaping sustainable, forward-thinking strategies. Monia’s experience spans both France and Japan, providing her with a unique cross-cultural perspective that enriches her approach to creating human-centered, sustainable futures.

She also writes Beyond Beauty, a Substack publication where she explores the future of beauty, wellness, and lifestyle, offering trend insights, emerging signals, and actionable strategies to help brands navigate what’s next.